Stereogum — Back in the days of pre-enshittified Tumblr, there was a blog called Pop Culture Died In 2009. The now-dormant account, run by blogger Matt James, dug into his mom's back issues of Star Magazine and the remnants of Web 1.0 gossip sites on the Internet Archive to surface old tabloid covers, ill-begotten paparazzi shots, and other quietly forgotten but deeply influential ephemera of 2000s pop culture. Like many Tumblr blogs, it had a hyperspecific audience: everyone who can conjure, from memory, one specific tabloid photo of Britney Spears, Paris Hilton, and Lindsay Lohan together in a car.
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