Behind the music: A record label that puts fans at the top of the Cherrytree

Cherrytree Records knows what music fans want – because it listens to them, says its head, Martin KierszenbaumIt's Monday evening and the Kings College London Students' Union is buzzing. Chart-topping acts such as LMFAO (whose show includes beer guzzling and a man wearing a box on his head) and Far East Movement perform riotous sets; UK artists Frankmusik and up-and-coming pop star Natalia Kills (who used to be an actor in The Archers) work the crowd, and Ellie Goulding gets up to do an a...

Read full article Share article