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Leaving its skull and roses stamp on snowboards and more

Hoping to not fade away with younger music fans, the Grateful Dead is boosting its licensing efforts, but within the band's parameters. So, yes to wine; no to rolling papers.Hoping to not fade away with younger music fans, the Grateful Dead is boosting its licensing efforts, but within the band's parameters. So, yes to wine; no to rolling papers.

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00:00 on September 8 2011

Leaving its skull and roses stamp on snowboards and more

L.A. Times - Entertainment — Hoping to not fade away with younger music fans, the Grateful Dead is boosting its licensing efforts, but within the band's parameters. So, yes to wine; no to rolling pap... more info

Grateful Dead