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Sorry Nicola Benedetti, but sex is a vital ingredient of musical success

As Nicola Benedetti, the violinist, bemoans the idea that sex sells classical music, professor of marketing Gloria Moss explains why both genders cash in on their looks to make their millions

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13:27 on April 1 2014

Sorry Nicola Benedetti, but sex is a vital ingredient of musical success

The Telegraph — As Nicola Benedetti, the violinist, bemoans the idea that sex sells classical music, professor of marketing Gloria Moss explains why both genders cash in on their looks t... more info

Nicola Benedetti