L.A. Times - Pop & Hiss — Decades before Jay-Z, Nicki Minaj, Eminem or Lil Wayne made names for themselves in mainstream hip-hop, Afrika Bambaataa, Grandmaster Flash and Kool Herc introduced the movement to the first adopters, who spread the genre to the masses via not only..... more info

411 Mania — Em's manager talks about the positive response... more info

Gigwise — He also speaks about Super Bowl advert... more info

Detroit Free Press — In just two minutes, Chrysler lit a fire under its reputation, made hardworking Detroit feel cool again -- Yes, Eminem is ours! -- and turned a handful of locals into overnight celebrities. Here's the story behind the commercial. more info

ContactMusic — EMINEM starred in a commercial for the car manufacturer 'Chrysler' during yesterday's Super Bowl broadcast (6th February 2011) and the two-minute ad is already being considered as one of the evening's finest.EMINEM, the Detroit rapper who will be loo... more info

L.A. Times - Pop & Hiss — Amid an excellent performance by Aaron Rodgers and a noble failure by Troy Polamalu's hair, Madison Avenue and corporate America combined to spend $100,000 per second on Super Bowl ads. Because a love of Doritos and pugs can only take... more info

Detroit Free Press — Sure, we spotted the Joe Louis Fist, Campus Martius, the Fox Theatre, and a few other obvious Motor City landmarks. But can you identify the rest of the locations and people who helped make the Chrysler-Eminem Super Bowl ad so resonant? more info

Jam! Showbiz Music, Canada — Eminem has shot a car commercial for Chrysler which doubles as a tribute to his Detroit hometown. more info

The Hip Hop Chronicle — Rapper Eminem isn’t the one to do commericials but for this year’s Superbowl, he did a couple. Below are his adverts for Brisk and Chrysler.   Chrysler after the jump.   a2a_linkname="Eminem Superbowl Commericials"; a2a_linkurl="http://www.theh... more info

Detroit Free Press — The Michigan man who did the voice-over for Chrysler's two-minute commercial that aired during Super Bowl saw it for the first time with the rest of us Sunday night. more info