Just last week the Weeknd's spooky 2015 smash "The Hills" was certified Diamond by the RIAA. The honor is bestowed on any release that moves 10 million units. Now, "units" is a flexible term that has morphed quite a bit in the era of streaming and unconventional album promotions; Rihanna famously got Anti to Platinum…
Stereogum — Just last week the Weeknd's spooky 2015 smash "The Hills" was certified Diamond by the RIAA. The honor is bestowed on any release that moves 10 million units. Now, "units... more info