Hella Pick reports on hysteria in New York as the Beatles arriveHella Pick joined the Guardian in 1960 as UN correspondent, under the tutelage of Alistair Cooke. The massive impact of Beatlemania on the culture of the 1960s led to many different merchandising opportunities, including wallpaper, as announced in the Guardian on 23 January 1964.The BeatlesGuardian Research DepartmentHella Pickguardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Condit...
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