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Academy Awards 2014: Lessons of campaign season

Oscars 2014: A '12 Years' advertising line that worked is one of the teachable moments in the long trek to the Oscars.The Oscars are over, Twitter has recovered, the pizza has been devoured and the delivery guy is probably still waiting for the money to make its way from Pharrell Williams' hat to his pocket.

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14:30 on March 3 2014

Academy Awards 2014: Lessons of campaign season

L.A. Times - Entertainment — Oscars 2014: A '12 Years' advertising line that worked is one of the teachable moments in the long trek to the Oscars.The Oscars are over, Twitter has recovered, the pizz... more info

Pharrell Williams