Asthmatic Kitty offers up Sufjan Stevens, holiday fun
After
Pitchfork
gave Grampall Jookabox's new album a
mediocre review
,
Asthmatic Kitty
was quick to action. How could this negative be turned into a PR goldmine? By following in the steps of Radiohead, and a certain
music magazine
, with a name-your-own-price scheme, of course. But this time, instead of letting the listeners pick, the critics will do the pricing (via their review ratings). So when the Pitchfork writer handed GJ's Ropechain a 5.4, the price of the album became $5.40--and fo...
Paste Magazine — After
Pitchfork
gave Grampall Jookabox's new album a
mediocre review
,
Asthmatic Kitty
was quick to action. How could this negative be turned into a PR goldmine? By ... more info