Behind the music: Can you really teach A&R?

A new course offers students a chance to learn A&R. But can instinct and passion be taught in a classroom?A couple of weeks ago, Hartwig Masuch, the CEO of music publisher BMG Rights, told the audience of a panel at the Midem music industry conference that the days of A&R are numbered. It appears Brighton Institute of Modern Music (Bimm) and EMI didn't get his memo, as they're about to launch their first ever A&R music business apprenticeship. My first response to this news was: can you teach so...

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