Behind the music: We7's streaming success

The UK streaming service has shown that internet advertising can cover running costs and pay proper royalties to artists. Why can't rival Spotify do the same?This week, We7 announced that it had managed to get advertising revenues to cover the cost of royalties due to artists and songwriters, claiming that it is "the first music streaming service to demonstrate that the music on-demand ad-funded model can work in the mainstream market". Meanwhile, the International Federation of the Phonographic...

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