Celebrities hire philanthropy consultants to guide their giving

An increasing number are paying charity experts for advice. Some want to help but aren't sure how. Some want to give more effectively. And, yes, some may just want some good PR.John Legend, the Grammy Award-winning musician, was in search of a charitable cause last year. An African village he supported was thriving, but the Ohio-born singer, fresh from volunteering in the Obama campaign, wanted to do something domestically — something, he recalled, "for people who don't have a voice."

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