Devo plans comeback album, asks for fan participation
American new-wave band Devo, best known for the 1980 hit "Whip It," has launched an unconventional marketing campaign for its spring 2010 comeback album, the first since 1990's Smooth Noodle Maps. Fresh off a performance at the Vancouver Olympic Games, the band is calling on fans to participate in a "color study" as the first of a series of focus groups that will determine the album's direction.
L.A. Times - Pop & Hiss — Monday night, Devo will publicly launch the marketing campaign for its forthcoming album -- its first in 20 years -- when the Los Angeles-via-Ohio band performs at the Ol... more info
Guardian Music — For their first LP in 20 years, the new wave band are working in consultation with 'content consumers'. We think they mean 'fans'Devo's first album in 20 years is to be d... more info
The Independent — American new-wave band Devo, best known for the 1980 hit "Whip It," has launched an unconventional marketing campaign for its spring 2010 comeback album, the first since... more info