How YouTube Hits Drive Revenue for James Corden

Leo Barraclough, writing for Variety, on the revenue that “Carpool Karaoke” creates: Digital is central to how the show is funded, primarily through brand integrations. For example, the “Carpool Karaoke” segment with Selena Gomez included a visit to a McDonald’s drive-thru, which was the result of a deal with the fast-food outlet. “That was an […] The post How YouTube Hits Drive Revenue for James Corden appeared first on chorus.fm.

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