How big is the Justin Bieber Effect for mobile apps startups?
Stamped the latest to benefit from pop star's endorsement... and investmentWhen it comes to launching an app with a bang, developers have several baskets to put their eggs in. Pray for Apple and Google to feature you on their app stores. Spend a fortune on advertising, mobile or otherwise. Turn to promotional networks that are legit (Free App a Day and its peers) or otherwise (bot farms).Or call Justin Bieber. Well, his manager Scooter Braun, more likely. Bieber is one of the celebrities whose e...
Guardian Music — Stamped the latest to benefit from pop star's endorsement... and investmentWhen it comes to launching an app with a bang, developers have several baskets to put their egg... more info