How to avoid the orange sticker of shame

How to steer clear of a "stickergate" incident this summer, everywhere from the Olympics to the jubileeAscot claimed it had been well-intentioned. But issuing race-goers who failed to meet the new dress code with a very public orange sticker of shame was never going to be a PR triumph. Organisers thought that it would prevent attendees from being bothered again and again by officials, telling them for the umpteenth time that their look didn't cut it. But what if other cultural fixtures started t...

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