INTERVIEW/PROFILE: Interview: George Avakian (Part 3)

If you were a record producer in the late 1940s, you pretty much had to invent the job. At the dawn of the LP era, there were no rules, no models and no mentors. As George Avakian discovered at Columbia Records, new ways to package pop and jazz music for long-playing albums had to be developed. So did ways to promote albums and hold down printing and copyright costs. Prior to 1948, records meant thick 78-rpm shellac singles--with one song on each side. After 1948, the thinner, vinyl 33 1/3-rpm L...

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