John Lewis draws on Guns N' Roses for Christmas ad campaign
John Lewis's Christmas TV commercial evokes childhood with folk cover of Guns N' Roses' Sweet Child O' MineJohn Lewis is launching a Christmas TV campaign that aims to evoke childhood with a folk cover version of Guns N' Roses' Sweet Child O' Mine – the first time that the group has allowed its music to be used in a UK advertisement.The re-working of Sweet Child O' Mine, from Guns N' Roses' 1987 album Appetite for Destruction, is by the Swedish folk band Taken by Trees.Ad agency Adam & Ev...
Guardian Music — John Lewis's Christmas TV commercial evokes childhood with folk cover of Guns N' Roses' Sweet Child O' MineJohn Lewis is launching a Christmas TV campaign that aims to ev... more info