Lollapalooza Ups The Festival Merch Game

Last year's 25th anniversary Lollapalooza was overall pretty solid. I saw Radiohead, and Malia Obama, and got a contact high at Flatbush Zombies. The annual Chicago event unsurprisingly has a lot to offer in an increasingly crowded festival season, but one unexpected new amenity was the elaborate, indoor merchandise store, a walk-in retail experience that…

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