Ludacris Launches International Cognac Brand

Ludacris has added another jewel to his business portfolio, courtesy of the founding of his very own Cognac line.   The announcement came at the wine and spirits trade show Vinexpo, being held this week in Bordeaux, France.   The custom line, entitled Conjure, will be a joint venture with Kim Hartmann, owner of the Birkedal Hartmann Cognac brand.   Conjure will be aimed at securing the urban market, something Ludacris plans to expand through behind the scenes planning, and...(read more)

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