New music: Gruff Rhys – Whale Trail

Gruff Rhys has composed the music to an iPhone game about guiding a whale through a Technicolor world … could anyone be better suited to the task?In 2011 it is not enough just to record a song, release it and then hope that people hear it. No, you need advert tie-ins, TV soundbeds, film soundtracks and, in the case of Gruff Rhys's new single, the theme to a new computer game about Willow the Whale. Created by Neil McFarland – who has previously collaborated with Rhys on Super Furry Animals' ...

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