Slick Jagger? Joy Orbison? Why silly names hide credible music

What was once a gimmick can now be just good marketing. And don't forget the Beatles was a naff pun onceMeet From Jethro Tull through the Beau Brummels to Franz Ferdinand, bands have long appropriated real names from history. In recent years, though, the historical figure has been supplanted as a source of band identity. Instead, you're more likely to find bands taking their names from celebrities, seemingly in an attempt to bellow at the world: "We're mad, us!"Punk and hardcore bands have long ...

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