The Hard Sell: Toyota Yaris

'Mr Supergrass, who's just sold his soul, makes his bumbling exit into a cab'"Wimmin. We want them to want it. Adore it. Respect it. More than their shoes! More than their blokes! More than affordable, within-budget, minor rock stars FFS! We want them to form close emotional attachments to quality Japanese engineering, and here's how we're going to do it …" Give or take a fact or 10, that's pretty much the transcript of Saatchi & Saatchi's opening pitch to Toyota Yaris. In case you've been den...

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