The Jedward industry

They sing like drunks in a midnight choir, dance like goats on mescalin and are, frankly, pretty charmless. But The X Factor's Jedward are breaking new ground in the fine and long established art of obtaining money for old rope. The gruesome twosome are the marketing phenomenon of the age, with everyone from bookies to rubbish-collection companies to political parties capitalising on John and Edward's new-found notoriety. The total take for the next 12 months alone is already estimated to reach...

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