The coming of Gaga-ism

As a music video, Lady Gaga's Telephone is thoroughly mediocre. But as an advertisement, it's marketing magicIf by now any mention of the hyper-ubiquitous Gaga doesn't make you gag, then you either haven't been consuming enough internet, or you've gone cuckoo for the Lady's cocoa puffs.Her latest video, Telephone, has by all accounts completely revolutionised media, culture and media-culture to a degree that puts her on par with the likes of Alexander Graham Bell and Andy Warhol. Or, at least, t...

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