The AdFreak blog noted a report in the Journal of Consumer Research that the TV viewing experience is enhanced with interruptions. Here's the abstract (since the paper itself is gated. Grr.):...
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"At the NYU Center for AIDS Research (CFAR), we are committed to those affected by HIV disease – ou... more info
Pop Matters — The AdFreak blog noted a report in the Journal of Consumer Research that the TV viewing experience is enhanced with interruptions. Here's the abstract (since the paper it... more info