Thoughts On Niches and the Long Tail

Nowadays, it’s taken for granted that we live in an era of “niche.” We have several-hundred cable channels, YouTube, websites to appeal to anyone’s deepest interests and literally an infinite amount of entertainment and information options at our disposal. And we are told that reaching a broad audience is now just about impossible. It’s all part of the Chris Anderson’s “Long Tail” thesis; in the future, entertainment products will sell less ...

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