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Watch Kendrick Lamar’s Cinematic Reebok Ad

You know a rapper has reached a rarefied level of fame when a goddam sneaker company is enlisting him for a commercial. It’s not exactly a surprise that Kendrick Lamar is a star on the rise, but it’s still striking to see Reebok devote considerable resources to a three-minute ad starring the guy. Music-video director [...]

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14:09 on December 10 2014

Watch Kendrick Lamar’s Cinematic Reebok Ad

Stereogum — You know a rapper has reached a rarefied level of fame when a goddam sneaker company is enlisting him for a commercial. It’s not exactly a surprise that Kendrick Lamar ... more info

Kendrick Lamar

19:55 on December 10 2014

Watch: Kendrick Lamar rhymes new verse in Reebok ad

L.A. Times - News — more info

Kendrick Lamar

19:55 on December 10 2014

Watch: Kendrick Lamar rhymes new verse in Reebok ad

L.A. Times - Entertainment — New music from Kendrick Lamar has only emerged in bits and pieces. But now there's at least one new verse to help tide fans over to his next LP. more info

Kendrick Lamar