What Fearne could learn from an afternoon with Laverne

Lauren Laverne, 6 MusicThe PromsTwo hot radio topics this week. First, the vexed, sexed question of female presenters, and, yes, age does come into it. Radio 1 has just announced that long-term daytime DJs Jo Whiley (44) and Edith Bowman (35) are to be replaced, by Fearne Cotton (27) and Greg James (23) respectively. Ageist? Sure: but Radio 1 worries far more about the age of its audience than its presenters. The station is always being warned by the BBC Trust for appealing to OAP ears (ie those...

Read full article Share article