Insurance company Swiftcover has drummed up some publicity with its £25m campaign featuring gnarled rocker Iggy Pop. Whether it's the right kind of publicity is questionable, as it has emerged that Iggy couldn't actually get insurance with the company. Swiftcover specialises in motor insurance, and musicians are one of the employment categories they won't cover. Several musicians who were turned down have now complained to the Advertising Standards Authority.But why not insure Iggy? "It's a ver...
Guardian Music — Insurance company Swiftcover has drummed up some publicity with its £25m campaign featuring gnarled rocker Iggy Pop. Whether it's the right kind of publicity is question... more info