Why Sub Pop's world-music imprint will find an audience

The label that gave us grunge is now releasing music from west Africa. But for a generation raised on the Afrobeat stylings of Vampire Weekend, this may not be as strange as it soundsIt may never entirely shake its reputation as home of lumberjack shirts and loud guitars, but venerable Seattle label Sub Pop has added a new string to its bow – world music.Next month sees the release of I Speak Fula, the excellent second album from Mali's Bassekou Kouyate and his band Ngoni Ba. The LP, firs...

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