Will Adele's success lead to another undignified music industry scramble?
Surprise hits such as Adele's 21 tend to have bad consequences: an eager music industry latches on to surface qualities and gets ready to flood the marketA success, in pop, is never just a success – it's always ready to be spun into a triumph for some wider force. In the case of Adele's phenomenal impact this year, a grateful industry has built a story around how this is a victory for gimmick-free music, a lesson for a pop business which had lost its way in a maze of technology and marketing...
Guardian Music — Surprise hits such as Adele's 21 tend to have bad consequences: an eager music industry latches on to surface qualities and gets ready to flood the marketA success, in po... more info