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The Weeknd Puts Up $7 Million Of His Own Money For Super Bowl Halftime Show

The Weeknd is spending $7 million of his own money on the Super Bowl halftime show. The Super Bowl is footing the bill for the usual production costs, but The Weeknd says: “we’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do […]

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08:43 on February 8 2021

The Weeknd Puts Up $7 Million Of His Own Money For Super Bowl Halftime Show

Kings of A&R — The Weeknd is spending $7 million of his own money on the Super Bowl halftime show. The Super Bowl is footing the bill for the usual production costs, but The Weeknd says... more info

The Weeknd