ContactMusic — Ending a bidding war between America's two largest soft-drink companies that, according to some uncorroborated accounts, reached nearly $100 million, Pepsi-Cola has won the right to become the official soft-drank sponsor of Simon Cowell's upcoming Th... more info

MTV.co.uk News — The X Factor finalist Cher Lloyd may have been dubbed a mini-Cheryl Cole during her time on the talent show, but the teenager seems to be channeling Rihanna in her latest image overhaul.The 17-year... more info

MTV.co.uk News — The future of the US version of The X Factor is reportedly in doubt after Simon Cowell allegedly insisted that he will scrap the show unless Cheryl Cole is given a job on the judging... more info

MTV.co.uk News — Simon Cowell has reportedly hired the help of Robbie Williams' mentor to make The X Factor winner, Matt Cardle, a huge star.According to The Sun, SiCo has recruited experienced A&R guru, Chris... more info

ContactMusic — THE X FACTOR winner MATT CARDLE has continued his chart reign in the U.K. after landing the first number one single of 2011.The singer topped the chart for the third consecutive week on Sunday night (02Jan11) with When We Collide, while Rihanna and D... more info

MTV.co.uk News — Matt Cardle saw in the New Year with The X Factor dancer Sarah Robinson. Although the pretty Geordie caught Matt’s eye during the series, a source told The Sun that the couple didn’t... more info

ContactMusic — Writer/director STEPHEN MERCHANT is the latest star to hit out at SIMON COWELL's slew of TV talent shows, insisting the music mogul is "nailing the coffin closed" on Britain's cultural heritage.The Extras star is not a fan of singing contests such as... more info

ContactMusic — JAY-Z has triumphed over hip-hop rival WILL.I.AM in the race to sign hotly-tipped British rapper/singer CHER LLOYD.The Black Eyed Peas frontman vowed earlier this month (Dec10) to offer the rising teenage star a record deal after he performed a duet ... more info

ContactMusic — BLACK EYED PEAS star WILL.I.AM has kept his promise to record a duet with a contestant from SIMON COWELL's THE X FACTOR - and he's branded the track a "mega smasher".The rapper helped his pal Cheryl Cole decide which acts she should take through to t... more info

Perez Hilton — Wow! It's not much, but it's something! Check out (above) the first two promos for the upcoming American version of The X Factor, set to air on FOX in the Fall of 2011! We're starting to get psyched! This is going to be HUGE! We cannot wait! more info