Simon Cowell: Pepsi! Pepsi! Coke, no Pepsi!

The SNL reference in the headline? (Yes I’m old) is all about Simon Cowell’s new favorite soft drink! FOX announced today that Pepsi is an Official Sponsor of X Factor US. I’m not going to post the entire press release (You can read it HERE).  Suffice it to say, there’s tons of hyperbole and obligatory quotes from the usual suspects. For instance Simon Cowell says, “I am absolutely delighted Pepsi is going to be our partner for The X Factor in America. It feels like ...

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