‘We’ve got more money swirling around’: how streaming saved the music industry

Thanks to the success of Spotify, big stars from Ed Sheeran to Fleetwood Mac are cashing in, while even artists in niche genres such as Danish cloud rap are flourishing, sometimes without record labels. Is this unexpected revival here to stay?‘It was a disaster,” said an executive called Per Sundin when asked to reflect on his career during the 00s. “A truly terrible time. I fired more than 250 people. They were dark days: we’d be invited to dinner somewhere and my wif...

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