“The Oprah Effect”: Winfrey the “Holy Grail” for Album Sales

As album sales continue to slide, the music industry keeps searching for ways to make record releases big events. There have been partnerships with big retailers (like Walmart’s exclusive on AC/DC’s Black Ice), major live events (like Jay-Z’s blitz before The Blueprint 3 dropped), and special fan contests (like the artwork scavenger hunt Pearl Jam [...]

Read full article Share article