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“X Factor America” Pepsi Sponsorship

Coke may be King on American Idol, but Pepsi will be the reigning soft drink of choice once rival FOX talent show The X Factor America invades US airwaves in 2012. The US X Factor has signed $55 million sponsorship deal with Pepsi, Britain’s Daily Mirror has learned. Simon Cowell and his panel of judges [...]

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15:56 on December 21 2010

“X Factor America” Pepsi Sponsorship

Pop Crunch — Coke may be King on American Idol, but Pepsi will be the reigning soft drink of choice once rival FOX talent show The X Factor America invades US airwaves in 2012. The US... more info

The X Factor