"Wired" Blogger Not Afraid To Look Stupid [The Boingboing Effect]

A funny thing about this brave new Internet world of ours is something I call the BoingBoing effect. A site that's a very good aggregator can attract a large audience by posting frequently and picking great and unique things to link to. But if there's a particular mindset to the site, it can get passed on to its audience incidentally, and be validated by the site's own popularity and authority. In the case of BoingBoing, a self-proclaimed "directory of wonderful things," it's their particular...

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