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Adidas seals partnership with singer Beyonce

Adidas has teamed up with singer Beyonce and will relaunch her Ivy Park brand, as it aims to attract more female consumers after rival Puma's deal with Rihanna helped boost sales.

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15:09 on April 4 2019

Adidas announces partnership with singer Beyonce

Reuters — Adidas announced a partnership with singer Beyonce on Thursday that will include relaunching her Ivy Park athleisure brand, the latest deal between a sportswear firm and ... more info
Beyoncé Rihanna Jay-Z
16:03 on April 4 2019

Adidas seals partnership with singer Beyonce

Reuters — Adidas has teamed up with singer Beyonce and will relaunch her Ivy Park brand, as it aims to attract more female consumers after rival Puma's deal with Rihanna helped boo... more info
Beyoncé Rihanna

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