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Advertising: Rick Ross Documentary Video Doubles as Ad for Checkers

When a hip-hop star applied to buy a fast-food franchise in his old neighborhood, the company spotted an opportunity to connect with young consumers.

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23:47 on January 8 2017

Advertising: Rick Ross Documentary Video Doubles as Ad for Checkers

New York Times — When a hip-hop star applied to buy a fast-food franchise in his old neighborhood, the company spotted an opportunity to connect with young consumers. more info
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