Atlantic Tweaks Its iTunes Strategy For Estelle (Again) [The New Model]

In the wake of Kid Rock finding success by holding his album back from iTunes while having a fairly big radio hit, Kid's label Atlantic Records decided to experiment with the Kid's strategy, pulling the British singer Estelle's album Shine from the iTunes Store two weeks ago. The move, which was ostensibly made in order to boost sales of the album after the success of its lead single, the Kanye West-assisted "American Boy," resulted in sales of the album dropping 16%, then experiencing a 9% gain...

Read full article Share article