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Authors explore Grateful Dead's marketing vision

DENVER/NEW YORK (Billboard) - The Grateful Dead was renowned for many things. But were its members business role models as well? Brian Halligan, co-founder/CEO of marketing software firm HubSpot, and marketing strategist/author David Meerman Scott think they were.

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22:46 on August 13 2010

Authors explore Grateful Dead's marketing vision

Reuters — DENVER/NEW YORK (Billboard) - The Grateful Dead was renowned for many things. But were its members business role models as well? Brian Halligan, co-founder/CEO of marketi... more info
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