Behind the music: A record label that puts fans at the top of the Cherrytree

Cherrytree Records knows what music fans want – because it listens to them, says its head, Martin KierszenbaumIt's Monday evening and the Kings College London Students' Union is buzzing. Chart-topping acts such as LMFAO (whose show includes beer guzzling and a man wearing a box on his head) and Far East Movement perform riotous sets; UK artists Frankmusik and up-and-coming pop star Natalia Kills (who used to be an actor in The Archers) work the crowd, and Ellie Goulding gets up to do an acous...

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