Behind the music: Is it OK for bands to court brands?

Corporate sponsorship used to be seen as detrimental to a band's credibility. Now it can be more attractive than signing to a major, as OK Go proveOn 20 April, manager Mike Rosenthal is coming to London's MusicConnex conference – an event designed to help people develop a career in music – to teach a seminar on how to DIY, OK Go style. Like many people, I first came across the LA-based band on YouTube performing an amusing choreography in a garden to their track A Million Ways. Most people p...

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