Behind the music: The power of synchs

Music Week recently reported that Staten Island artist Ingrid Michaelson has sold more than 250,000 copies of her self-released debut album and nearly 1m copies of her first single, highlighting a perfect example of the opportunities that have opened up for independent artists through synchs. A synch (meaning a synchronisation licence) is when music is used in TV shows, movies, advertising or computer games. After Michaelson set up her own label - Cabin 24 Records - to release her music, she wa...

Read full article Share article