Behind the music: The winners and losers of social networking promotion

Some musicians take years to finish a song. When we expect them to bash out blogs too we risk alienating talentAn artist I know recently signed to a major. The label wanted him to be active on social networking sites, to blog and so on,because apparently that's how you build a fan base these days. Within weeks, he was a nervous wreck. He spent hours sitting in front of his computer, slowly breaking into a cold sweat at the thought of each word he wrote being dissected, with no chance of revision...

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