Behind the music: Will reducing the cost of gigs raise ticket sales?

Could the announcement that the world's biggest promoters, Live Nation and Ticketmaster, are about to reduce the cost of tickets bring live music sales out of a slump?Looking at the success of this year's 40th anniversary of Glastonbury, one could easily assume that live music is going from strength to strength at the moment. Unfortunately, the world's biggest festival appears to be an anomaly; this summer has seen numerous concerts and festivals cancelled.Though things aren't as bleak here in t...

Read full article Share article