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Beyoncé signs 'unique' $50m brand ambassador deal with Pepsi

Whether it’s Rihanna hollering “Everybody say HTC! Say Budweiser! River Island!” during her recent 777 tour or the hosts at last night’s Jingle Bells Ball getting the crowds at the 02 Arena to cheer louder for BlackBerry than for Girls Aloud or The Wanted, brands and music seem to be forging ever closer (and more profitable) relationships.

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15:24 on December 10 2012

Beyoncé signs 'unique' multi-million pound brand ambassador deal with Pepsi

The Independent — Whether it’s Rihanna hollering “Everybody say HTC! Say Budweiser! River Island!” during her recent 777 tour or the hosts at last night’s Jingle Bells Ball gettin... more info
Rihanna Girls Aloud
15:24 on December 10 2012

Beyoncé signs 'unique' $50m brand ambassador deal with Pepsi

The Independent — Whether it’s Rihanna hollering “Everybody say HTC! Say Budweiser! River Island!” during her recent 777 tour or the hosts at last night’s Jingle Bells Ball gettin... more info
Rihanna Girls Aloud

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