Beyond music: Pop stars in the transmedia age | Tom Ewing

Many of today's top pop stars are transmedia operators to some degree, selling their music as part of their story, not as discrete art worksBriefly, on Sunday night, America was united. The sports network ESPN published a map infographic – the kind we see on US election nights with states clashing red and blue, but this time, all 50 voted in the same direction. The issue? The Black Eyed Peas and their Super Bowl half-time show, a glitzy medley of sparkly costumes, Auto-Tune, and Slash riffing ...

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